The in-store experience is still something that is incredibly valuable to many customers, even with the near-exponential growth in online shopping and sales. Like the customer in this case study, many retailers lose sight of optimizing the in-store experience to focus...
Too often with long-running catalog programs, companies forget the importance of cleaning their mailing lists and the impact it can have on their business. In this case study, you’ll read about a successful retailer who needed assistance with channel alignment...
In this case study, you will read about how Arandell assisted a client in improving their direct mail response rates and why that’s important. As you might imagine, having a poor response rate from your catalog and other direct mail pieces can be devastating to...