Midwest-Based Direct Mail Marketing Service
Modern direct mail marketing combines advanced technology with an established medium to drive a higher return on investment than online ads, paid search, or email marketing. As most brands continue to increase budgets for digital marketing, physical marketing channels offer much lower competition. Incorporating the direct mail channel allows you to engage a larger demographic than relying only on digital platforms.
Established Direct Mail Strategy
Direct mail requires precise delivery times and scheduling to be effective. Arandell uses custom co-mailing pools and drop-shipping to minimize your postage costs. Our knowledge of the USPS’ regulations ensures a consistent 98% on-time delivery. Each piece of mail is tracked to verify the delivery date and coordinate campaigns. Using a proprietary database, we uncover audience insights that guide the direction of future direct mail campaigns and allow you to manage weekly, or monthly mailings.
Let’s Get Mailing
Create Something Great!
Supercharge your marketing with a direct mail campaign. Our team will handle the strategy, execution, and delivery while you focus on your new customers.
Direct Mail Pricing
Nearly 70% of the total direct mail marketing price comes from the postage and mailing costs. Arandell lowers your postage costs by building efficiencies before your mailings enter the USPS mail stream. We also take advantage of volume discounts to further reduce your postage costs. Optimizing your mailing list is another method to reduce the final cost of your direct mail marketing campaign. Mailing clearly defined customers who are most likely to convert will reduce costs by eliminating wasteful mailings.
The price of direct mail marketing is determined by several factors:
- Mailing costs
- Printing costs
- Mailing list size
- The complexity of the mail piece
Our Postage Programs
Arandell’s in-house postage team works closely with the USPS to ensure customers are enrolled in postal promotions. Our postage team will identify your co-mail partners for you and customize each pool to meet your in-home dates. We help you get the most value for your marketing budget by making use of bulk mailing discounts.
Your Voice in the Industry
Arandell remains a champion of the printing industry to ensure our clients benefit from direct-to-consumer marketing. In Washinton D.C., our team advocates for our clients by participating in USPS legislative discussions at all levels. Through sponsoring and supporting postal legislature, brands save millions of dollars on postage costs.
Frequently Asked Questions
Is direct mail marketing still effective?
Direct mail marketing is still effective, even in the digital age. Direct mail creates a physical connection with recipients, making it harder to ignore compared to digital messages. Additionally, it offers a median ROI of 29%, which is higher than paid search and online display ads.
How cost effective is direct mail marketing?
The cost of a direct mail campaign typically ranges from $0.30 to $3.00 per piece including design and postage. Direct mail has a median ROI of 29%, which is competitive with other marketing channel making it a worthwhile investment, especially when targeting specific demographics.
How can direct mail marketing benefit my brand?
Direct mail provides a physical connection with your audience. This tactile interaction can help build stronger emotional connections with your brand. Direct mail can help build and reinforce brand awareness. A well-designed mail piece can leave a lasting impression and keep your brand top-of-mind for recipients. Direct mail often achieves higher response rates than digital marketing channels. For example, response rates for direct mail can be around 9% for house lists and 5% for prospect lists, leading to better engagement and conversion rates.