Here, we touch on a piece of the marketing mix that is often ignored in the digital age: direct mail and print. As you’ll read in the case study below, this internet retailer had experienced dramatic growth and steady increases since its foundation in 2012....
The in-store experience is still something that is incredibly valuable to many customers, even with the near-exponential growth in online shopping and sales. Like the customer in this case study, many retailers lose sight of optimizing the in-store experience to focus...
Too often with long-running catalog programs, companies forget the importance of cleaning their mailing lists and the impact it can have on their business. In this case study, you’ll read about a successful retailer who needed assistance with channel alignment...
In this case study, you will read about how Arandell assisted a client in improving their direct mail response rates and why that’s important. As you might imagine, having a poor response rate from your catalog and other direct mail pieces can be devastating to...
This case study touches on mailing list management — what it is, how to do it and why it’s important to your business. As you’ll read below, the results of practicing smart list management on your mailing list can be the difference between success...