How to Leverage the In-Store Experience with Direct Mail – Case Study

The in-store experience is still something that is incredibly valuable to many customers, even with the near-exponential growth in online shopping and sales. Like the customer in this case study, many retailers lose sight of optimizing the in-store experience to focus on digital and their in-store sales suffer. Here’s one great example of how Arandell … Continued

Channel Alignment and Direct Mail: Finding the Perfect Balance – Case Study

Too often with long-running catalog programs, companies forget the importance of cleaning their mailing lists and the impact it can have on their business. In this case study, you’ll read about a successful retailer who needed assistance with channel alignment and the integrity of its mailing list after a several years long sales plateau and … Continued