A great amount of success in any marketing campaign lies in a brand’s ability to define its audiences and use analytics to its advantage. At Arandell, we weave data and strategy throughout our process to elevate your brand to new heights.
From building audience sets and circulation strategies to leveraging your customer databases to find direct marketing opportunities, we and our partners are committed to helping you create informed, impactful marketing decisions that will deliver results across channels.
Seventy percent (70%) of the success of any catalog mailing comes down to the circulation strategy that is put in place. By segmenting mailings based on specific performance metrics like response per audience segment or sales per catalog, we identify which segments of your mailing list are under performing. By identifying unprofitable segments of customers, we can eliminate or replace these customers based on criteria that matches your most profitable segment. We also analyze the composition of the mailings, the timing and frequency so we can make recommendations that will positively impact your bottom line. Once all of the data is analyzed, we can match up the variables with the success of your marketing campaign and use this information to create continued success for future marketing and catalog programs.
In the early 1990s, Arandell recognized that a key component to a business’s future success was its ability to leverage its data. This recognition led us to focus on data services, analytics and insights as a way of enhancing catalog programs and marketing strategies for our clients. Today, we’re proud to say our data expertise is unmatched in the industry. We utilize the most comprehensive marketing database in the country with over 90 million unique customer profiles. We track billions of transactional purchases and purchase behavior to predict the likelihood of an individual’s next product purchase. By leveraging this data, we’re able to help you capitalize on your marketing efforts.
Whether you are a growing brand in need of new customers or a well established brand looking to retain your most loyal, Arandell has solutions to accomplish your objectives. Our extensive data tools allow us to create audience profiles that match your most loyal customers or sort data by a number of variables to help you find potential leads and customers that much faster. Our abandoned cart and post card programs can keep you top-of-mind with prospective and repeat customers, while our loyalty marketing materials can make sure your MVP customers keep coming back.
As marketing becomes more customer centric, it is imperative that you are talking to your customers through multiple channels. A well-made catalog is a powerful, tactile marketing tool that offers an experience social, email and digital marketing can’t match. But our research shows that even the best catalogs are enhanced by integrating messaging and strategy across channels. That’s why we have partnered with industry experts and organizations to round out our services so we can supply you with a full-blown omnichannel solution. Our partners are experts in utilizing online channels to best support your marketing efforts and align your brand across all channels seamlessly.
Printing has been at the heart of Arandell’s business since we opened our doors as R & L Services in 1922. Since then, we’ve grown to become the nation’s single largest web-offset catalog production facility offering unparalleled color reproduction and quality.
From premedia to finished product, our experienced production staff will review your project for accuracy and artistry to ensure your catalog is the best it can be. With regular milestones and team check-ins, you can be confident that the end result will set your brand up for success.
The single biggest factor in a purchasing decision comes down to one variable: color. Color shouldn’t just be close – it needs to be exact. So how do we deliver precise, exacting color? We optimize the color profile across your files and print proofs on mimic stock so that the color you see in your proof is the same color you see in your finished catalog. We do all this prep work so by the time you receive your finished piece, there are no surprises, no hassle. Simply better quality.
Paper is known as white gold in the print industry. It’s expensive and can be even more costly if the wrong paper is selected. So when it comes to the success of a catalog, it’s imperative you get the right paper. Arandell’s dedicated team of purchasing professionals leverage long term relationships with paper mills and order quantities to acquire paper at the best price.
We run a thorough analysis on your paper consumption and anticipate the expenditures so that we can customize a paper strategy that best fits your needs. Not only that, but we work with you to choose the paper that best fits your brand – be it a 100% recycled stock for an outdoor apparel brand or a high-gloss shine for luxury retail. By allowing Arandell to handle your paper purchasing, you can focus on your catalog and your customers.
Old-school craftsmanship partnered with evolutionary technology.
Our color and press experts have spent an average of 30 years of their careers with Arandell producing breathtaking catalogs. For each project, you’ll work directly with these production experts in a climate controlled, soundproof viewing room with industry standard lighting to put you in the best environment possible to see the color and your catalog, come to life.
Arandell prints more than a billion catalogs each year using our web-offset platform to ensure your brand’s imagery has never looked so good. And because we mimic our quality control procedures for both plant locations, we’re able to maintain our unmatched quality standards throughout the entire printing process.
We understand that each of your customers is unique and deserving of a brand experience crafted just for them. That’s why our finishing options allow even mass-market catalogs to be produced with an individual customer in mind. The dynamic inkjetting that we do allows for customer specific content to be printed on the finished piece for example a map of retail store locations in that customer’s area.
Our finishing capabilities also allow for a multitude of tactile brand experiences. By creating a deep and lasting impression through haptics, our soft-touch aqueous coating or a UV gloss will make sure that once your customer picks up their printed piece, they won’t want to put it down.
Logistics Delivery +
Behind-the-scenes of every catalog and direct mail piece is a detailed plan to deliver it to the right person at the right time. At Arandell, we provide flexibility in our logistics and mailing services to secure delivery efficiency at the lowest cost.
Our team builds custom co-mail pools and drop-ship solutions to save on postage and shipping, as well as offers advanced tracking and validation throughout the distribution process. Not only that, but our recognition for postal excellence by the Smithsonian and our longstanding relationships with USPS and other postal associations guarantee that we’ll find the best opportunities in delivering your mailings.
Postage is the biggest cost component to any catalog program, representing nearly 50% of the cost on average. With this much cost associated to one component, it’s critical that the postage is done correctly. The best way to reduce the cost of postage is to utilize Arandell’s efficient co-mail pools that allow your catalog to be organized and sorted with other mailings before entering the USPS mailstream. Our flexible co-mail programs allow you to be placed into a pool that will maximize your postal savings.
Our postal team saves you money by advocating for the catalog industry as a whole by encouraging the USPS to push promotions that allow for savings. Our team spends time in Washington discussing the impact of proposed USPS legislation and regulation with legislators and officials. That way, we’re able to make sure that the postal regulations being passed will help improve our clients’ catalog programs. By holding various roles within multiple different postal organizations, our postage expertise, combined with tireless advocacy, allows catalogers to save on postage across the industry.
Most catalog printers use a 5 day window – we use a 3 day window. Most catalog printers average around a 90% delivery – we average 98.2%. That’s because most catalog printers aren’t Arandell. Our mail delivery process ensures that your catalog is getting in the right mailbox, at the right time, every time.
When a train derailed with a client’s catalogs en route to its destination, Arandell rose to the occasion and sent its own associates to the derailment. They collected the salvageable cartons of catalogs and sent them out so that the catalogs still were delivered on time. It’s the extra mile we are willing to go that makes us different than the rest.
Arandell offers a full suite of solutions to maximize the effectiveness and efficiency of each mailing so that “every catalog counts”. Our integrated solutions reduce the processing time by at least 50% versus industry norms. We thoroughly interrogate each mailing campaign to insure deliverability and to make sure that the audience you are sending to is the most responsive to your offer. If not, we will provide you with solutions that will improve your revenue and profitability. This allows you more time to make better informed and last minute changes to your marketing plans while still achieving your desired in-home dates.
By combining our USPS and proprietary products with our team of experts you can be assured that your catalog campaign will reach the intended audience at the lowest per piece cost possible. And unlike other catalog printers, we guarantee that the cost of our services will never exceed your savings or we’ll credit you the difference, no questions asked.
We provide suggestions and sometimes alternatives to the way you’ve “always done it” that will save you money, we will prepare a Consumer Snapshot at no cost to you. This high-level profile will give you greater visibility and insight to the audience you’re reaching and may better guide you in your future marketing campaigns.