Marketing in a pandemic…how the heck do you do that?? A lot of us in the marketing world – including yours truly – have given this question quite a bit of thought since the start of the novel coronavirus. It’s been a crazy, frightening and ever-changing situation that...
It’s Day 5 of working remote — perhaps even longer since it’s hard to keep track — and all the days have started to blend together. Your family turned coworkers are raising a coup to overthrow you. The house is a mess. Your inbox is on fire from every...
Here, we touch on a piece of the marketing mix that is often ignored in the digital age: direct mail and print. As you’ll read in the case study below, this internet retailer had experienced dramatic growth and steady increases since its foundation in 2012....