We recognize it’s a crazy time but with everything happening in the world today, we wanted to make sure you are aware of the two upcoming USPS postal promotions. If you still haven’t read our blog post sharing the full scope of this year’s postal promotions, we highly encourage you to do so here: https://arandell.com/news-events/2020-postal-promotions-calendar-approved-by-usps/
As a reminder, by taking advantage of these offerings you may be eligible to take 2% off of your total postage bill!
2020 Mobile Shopping Postal Promotion
(Registration: June 15 — December 31, 2020 | Effective: August 1 — December 31, 2020 | 2% of eligible postage)
The Mobile Shopping Promotion encourages mailers to send mailings that highlight the connection between the mail piece and the digital shopping experience. It is designed to engage customers to conveniently go from the mail piece, directly to a mobile-optimized online shopping experience using platforms, such as Quick Response (QR) Codes, Snap Tags, Watermarks, and other advanced technologies.
The following link will take you directly to the USPS website, where you can get a more detailed understanding of the requirements needed to be eligible for this promotion: https://postalpro.usps.com/promotions/2020/mobile_shopping
2020 Informed Delivery Postal Promotion
(Registration: July 15 — November 30, 2020 | Effective: September 1 — November 30, 2020 | 2% of eligible postage)
The Informed Delivery® Promotion (ID Promotion) offers a 2% discount on postage for business mailers who launch Informed Delivery interactive campaigns with their physical mailpieces to reach and engage customers. Informed Delivery® is a feature provided by the USPS that helps to better engage these customers by integrating a digital marketing component along with your direct mail piece.
For more information on the Informed Delivery postal promotion, please visit the following link here: https://www.usps.com/business/informed-delivery.htm
Both upcoming USPS postal promotions are great opportunities to not only save some money on postal costs, but also to better engage with your customers and gain further insights into their purchasing behaviors.
If you are looking to take advantage of either of these postal promotions, please don’t hesitate to reach out to your service team or you can also reach out to one of Arandell’s postal experts Susan Pinter (SGPinter@Arandell.com) or Julie Kussman (JAKussman@Arandell.com). They would be happy to walk you through the process and make sure that you qualify for the discount!