The USPS recently released their mailing promotions calendar for 2020, which details all of the promotional postage discounts that were approved for this upcoming year as well as how to become eligible for them.
In an effort to combat rising postage, we have seen a significant number of our clients take advantage of these promotions as you can become eligible for up to a 2% upfront postage discount – which can end up being a significant amount of cost savings.
The USPS will be hosting a webinar today, December 19th at 1PM Eastern to share more information on the first promotion which covers Tactile, Sensory & Interactive Engagement. You can register for that webinar here. In case you are unable to attend, we have provided a brief outline on each promotion below.
If you have any further questions, please do not hesitate to reach out to Arandell’s postal advocates Susan Pinter (SGPinter@Arandell.com) and Rick Kropski (RLKropski@Arandell.com), who would be happy to help get you started. For current customers, you can also reach out directly to customer support representative (CSR) as they will have more detailed information for you.
Tactile, Sensory and Interactive Mailpiece Engagement
Registration: December 15 – July 31
Promotion Period: February 1 – July 31
This promotion encourages mailers to utilize advanced print innovations in order to enhance customer engagement. Examples include papers, stocks, substrates, inks, interactive elements and other finishing techniques. Eligible mailpieces include Marketing Mail letters and flats. Pieces that meet requirements are then eligible for a 2% upfront postage discount.
Emerging and Advanced Technology
Registration: January 15 – August 31
Promotion Period: March 1 – August 31
Involves utilizing new and upcoming technologies and incorporating them into your print pieces. Some of the ways in which your mailpiece can become eligible for this discount are through the use of AR/VR, near field communication (NFC), video integrations and multichannel mail integrations that include digital assistants and/or smart speakers. Both Marketing Mail letters and flats and First-Class Mail pieces are eligible for this upfront 2% postage discount within the promotion period.
Earned Value Reply Mail
Registration: February 15 – March 31
Promotion Period: April 1 – June 30
Earned Value Reply mail encourages mailers to continue to distribute Business Reply Mail, Courtesy Reply Mail and Share Mail envelopes and cards by providing a financial benefit when their customer puts those pieces back into the mailstream. New Participants in this program earn a $0.02 credit per reply piece during the promotional period, while repeat participants who meet 93% and above of their volumes from 2019 in 2020 will earn $0.04 per piece. Earned credits can only be applied towards First-Class Mail presort & automation cards, letters and flats and Marketing Mail letters & flats.
Personalized Color Transpromo
Registration: May 15 – December 31
Promotion Period: July 1 – December 31
This promotion encourages mailers of bills and statements to incorporate more color into their pieces to enhance customer engagement. First-Class Mail presort and automation letters that are considered bills and statements that meet both updated dynamic print and updated personalization requirements are eligible for an upfront 2% postage discount.
Registration: June 15 – December 31
Promotion Period: August 1 – December 31
Encourages mailers to integrate mobile shopping technology directly into their mailpieces and providing an easy, convenient shopping experience for their customers – particularly during the holiday season. There are a number of ways in which this promotion can be achieved, particularly through the use of Payment QR codes, so please check the USPS promotions calendar linked above for full details. Pieces eligible include Marketing Mail letters and flats which would receive a 2% upfront postage discount during the promotional period.
Registration: July 15 – November 30
Promotion Period: September 1 – November 30
Finally, this promotion motivates mailers to use the USPS’s new omnichannel feature, called Informed Delivery – which allows mailers to create campaigns through the USPS Portal. Both Marketing Mail letters and flats, and First-Class Mail presort or automation letters, cards and flats are eligible for the same upfront 2% postage discount pending they meet the requirements within the promotional period.